Paid memberships are $5.95 to $57.95, depending on the duration of the membership. In an attempt to counteract such claims, Disney introduced an in-game charity called "Coins for Change", which has occurred during the holiday season regularly since 2007. Though the game has been criticized by some for encouraging consumerism among younger children due to in-game advertising, it doesn't seem to be much worse than most social gaming sites. Club Penguin also has live chat with other players, which employs both filtering mechanisms and live moderators who monitor interactions to ensure age-appropriateness, and to make sure no identifying personal information is shared. There are paid and free options, with some items and outfits exclusively available to paying members. Players create a cartoon penguin, customizable in different colors and with a variety of outfits, and from there decorate the penguin's igloo with in-game items. The first site on our list, Club Penguin is run by Disney, and is geared for younger children, starting at around age 6.
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